As featured in PR Week Johnson King – the technology PR agency for Europe – has been appointed by pan-European business communications provider Viatel to raise its profile in the UK media. 

Johnson King will also be working with VTLWaveNet, the Group’s wholesale arm which operates a telecoms network connecting the UK, France, Germany, Netherlands, Belgium, Switzerland and New York. 

Johnson King was retained by the UK-based company after a competitive pitch to replace the incumbent.  The agency is tasked with increasing coverage via a number of ongoing media campaigns in the business, trade and vertical press, as well as kicking off an analyst relations programme. 

Account Director Flora Haslam will lead the account. With the current economic climate dictating that all businesses must keep an eye on costs, Viatel is perfectly placed to help.  Its business communications solutions help companies across Europe to reduce costs, increase profits and better serve their customers.  

Johnson King will be driving aggressive issues-based campaigns covering topics such as flexible working to educate companies on the best ways to increase productivity while keeping a handle on costs.