Johnson King has been appointed by Equinix, a provider of global data centre services, to manage all PR activity across Europe. The agency will also handle UK media and analyst relations as well as manage Equinix’s speaker programme.

Equinix entered the European market in 2007, with its acquisition of IXEurope Ltd, and is one of the world’s largest data centre providers.  Johnson King has been brought on board to boost the company’s brand awareness in Europe and to educate enterprises, telecoms operators and ISPs about the advantages of outsourcing their data centre operations.

Johnson King’s campaign will focus on hot industry topics, such as how outsourcing to a specialist data centre provider can help firms reduce capital expenditure; vital in the current market, where access to capital is severely limited.  The campaign will also take advantage of growing media interest in green data centres. 

“While many sectors are suffering post-credit crunch, the outsourced data centre market is thriving as it offers a way for organisations to both control costs and benefit from the latest innovations,” said Claire Ayles, account director for Equinix at Johnson King.  “The prospect of working with Equinix – a highly successful, yet extremely ambitious company operating is a high growth market – is very exciting, and we see lots of opportunity for them in both the business and trade media.”