Johnson King has been appointed by FindsYou.com, a new online trading site, to carry out its media relations programme and establish it as a low-cost alternative to traditional online marketing in the UK.

FindsYou.com is an interactive notice board that provides a unique and automated means of matching demand with supply, helping buyers find the right product or service, while providing sellers with additional revenue streams and potential sales leads.  It aims to give buyers and sellers an additional choice, which is both easy and convenient to use, to today’s channels – from paid-for search results and aggregation sites to online classified advertising.

Initially targeting the travel, automotive, and property sectors, Johnson King will undertake an aggressive issues-based campaign incorporating traditional hard-hitting news with social media outreach in order to raise awareness of FindsYou.com and increase its profile amongst UK consumers.

“With the internet search and e-commerce space becoming more congested and dominated by paid-for advertising, FindsYou.com has a unique position in the market – particularly in light of the current economic climate where consumers want to find the best deal but with little time and effort on their part,” said Laura Mead, account director for FindsYou.com at Johnson King.  “We can really capitalise on this and position FindsYou.com as a credible expert on these issues that are impacting the industry. It’s refreshing to be working with such a forward-thinking company and we look forward to growing FindsYou.com’s profile here in the UK.”