Earlier this year, Rackable Systems, one of the world’s best known data centre hardware manufacturers, appointed Johnson King to provide UK media and analyst relations in support of the company’s newly established EMEA entity. 

Launching into a new geographic region provides the perfect opportunity for a brand to make a big splash.  It’s crucially important for a company to begin forging relationships with target journalists and analysts from day one.  If a company takes the time to meet face-to-face with its most relevant media and analyst contacts, its will enjoy a much more productive PR campaign moving forward.

The UK press launch for Rackable Systems involved a total of eleven press and media briefings, eight of which were face-to-face, and resulted in 14 dedicated pieces of coverage in target publications, including

Business Green 
Computer Reseller News
eWeek Europe
DatacenterDynamics  
Techworld

Following an extremely successful launch tour in the UK, Johnson King coordinated media and analyst outreach following the company’s acquisition of Silicon Valley legend and HPC vendor Silicon Graphics, and the company’s subsequent rebranding as SGI.  This provided the perfect opportunity for the company to take full advantage of recently established connections with the press and analyst communities, resulting in a large amount of positive exposure.  Coverage highlights of the acquisition included

Computerworld UK 
Computer Reseller News 
eWeek Europe
DatacenterDynamics  
DataCentreTimes