As part of its ongoing partnership with Enterprise Ireland, Johnson King has been working with the productivity enhancement specialist OfficeMetrics, to raise its profile and build awareness of its brand in the UK. 

By using issues development campaigns to position the company as the workplace productivity expert, significant traction has been gained in the HR media, a key sector for OfficeMetrics, with stories secured in:

Pay and Benefits
HR Magazine
Personnel Zone
Personnel Today
Payroll World

To build on this success and further boost brand awareness, Johnson King has also focused attention on breaking OfficeMetrics into the wider trade and business press and has worked with the company to analyse statistics generated from more than 7,000 UK workers.

By highlighting how work patterns have changed during the recession, by analysing the relationship between time spent at work and productivity, and by comparing the productivity of UK staff with that of employees elsewhere in Europe, Johnson King has taken the OfficeMetrics message far beyond the HR press and into national, print and social media.  Coverage highlights have included:

The Guardian
Real Business
Computer Business Review 
New Business
SME Web
The Register