Johnson King’s campaign for new client Comtek has started with a bang, with its CEO Askar Sheibani contributing to the prestigious and highly influential ‘Personal View’ section in the Financial Times.

The piece examines the rise of the throwaway culture in the IT industry and the positive impact equipment repairs can make on IT maintenance, and marks a significant step forward in Comtek’s PR activity to date – prior to Johnson King’s appointment, the company had never received coverage beyond the channel press.

Comtek, which provides IT and telecoms infrastructure repair services, appointed Johnson King to raise its profile as a successful and growing pan-European business.  Through the ongoing development of highly-targeted messaging centring around the green and logistical benefits of equipment repairs, the agency has generated more than 22 pieces of coverage since its appointment in a wide range of publications across the telecoms, national, IT, channel and business media.  Other coverage highlights include:
Computer Weekly
Computerworld UK
European Communications
Global Telecoms Business
The Register