Johnson King recently attended IT security expert, Cyber-Ark’s EMEA Summit in Barcelona, a conference dedicated to customers and partners across the region. Whilst the event may have been closed to the press Johnson King still saw it as a great PR opportunity to meet and interview customers for a series of case studies.
With only limited opportunities available to approach customers, Johnson King made maximum use of the breaks available to approach customers and secure interest in an interview. Johnson King and Cyber-Ark then interviewed these customers both on film for video testimonials and also informally for written case studies.
Overall, the event was a great success with customers, partners and employees all benefitting from the content of the sessions, as well as the networking opportunities available. Over the coming weeks Johnson King looks forward to seeing the final versions of the videos and putting together the numerous case studies.