Johnson King has been selected by RGB Networks, the leader in network video processing, to handle media and analyst relations in Europe. The appointment comes after a two-way pitch, followed by a successful trial period, during which Johnson King managed RGB’s PR activity at the IBC trade show held in Amsterdam in September.

RGB Networks helps video service providers, including cable TV and telecoms operators, deliver personalised video content to their subscribers, for example video-on-demand, high definition TV programmes and targeted advertising.  With these companies facing increased competition and falling ad revenues, Johnson King’s campaign will focus on how RGB can help video service providers deliver new money-making services using their existing networks.

“The European TV industry has changed significantly over the last few years, with a whole host of satellite TV providers, cable firms, broadband providers - and even mobile phone operators - going head to head in the battle to sign up viewers,” said Claire Ayles, account director for RGB Networks at Johnson King.  “The challenge for these companies is how to deliver differentiated services without breaking the bank.  RGB solves this by problem by enabling the delivery of HD, on-demand and other personalised TV programming using operators’ existing broadcast infrastructures.”

RGB Networks has retained Johnson King following the successful completion of a PR project around the company’s participation at September’s IBC show held in Amsterdam.   RGB used the event to brief the European media and analyst community about its new flagship platform, which allows video service providers to deliver TV programmes, ads and movies to any type of device – from TVs, to PCs, to mobile phones.