Johnson King’s tie-up with US partner Affect Strategies reaped online rewards during this year’s Social Media Week event, with both agencies experiencing record numbers in website traffic levels as well as increased social media interaction.

Affect, one of Johnson King’s Global Reach partner agencies, handled reporting from the US-based Social Media Week seminars and discussions, feeding back a series of blog commentaries to the UK.  Johnson King responded in kind, over the course of the week blogging from UK events on Twitter and ROI, measuring social media, and the growing importance of managing your social media strategy.

This content was then shared by both agencies across Twitter and LinkedIn, and as a result four days of the event registered within the Johnson King blog’s top ten most viewed days – highlighting the growing business interest in social media and an increasing awareness of the key role that PR agencies will be required to play as the space develops over the next twelve months.