We regularly commission white papers from independent media, marketing and branding experts offering fresh perspectives and insight on the practice of technology PR.
Read our latest white paper on the value of infographics as a powerful online marketing tool
Read our latest white paper on making the most of trade shows
Read our latest white paper by Kim Crosby on targeting industry analysts
Read our latest white paper by Paul Holmes looking at the impact of social media
Read Mark Halper’s white paper on the value of media training.
Read Danny Bradbury's white paper on Twitter.
Read Martin Veitch's reflections on the best part of two decades at the virtual coalface that is technology journalism.
View our latest VIDEO WHITE PAPER
and watch Jonathan Booth talk about the rise of online TV as a marketing tool. Click on the title above to read the text version.
Read Peter Finch's white paper on the five principles of successful branding.
Read Ken Young's white paper on the changing media landscape and the rise of social media.
Read Guy Clapperton's white paper on the reality of blogging as a corporate communications tool.