Johnson King has repeatedly proven that they understand our business and our unique value proposition. They are a trusted partner, and they play a key role in our international marketing strategy.
From the very beginning, they have gone above and beyond the call of duty in terms of understanding our goals in Europe, the way our technology fits the market, and how best to go about positioning our brand within the international landscape.
Besides the value they deliver in terms of PR excellence, the Johnson King team feels like a natural extension of our own team which makes collaboration a smooth and enjoyable endeavor.
Susan Daw, Senior Director, Marketing & Communications, Digital Element
We started working with Johnson King in May 2012 and saw instant results. The team knows the IT security industry inside out so immediately grasped what FireEye has to offer, finding creative and compelling ways to pitch our story to the press. Today we have widespread coverage in the UK, France and Germany, and not just in the IT and security media. Our spokespeople have become regular commentators in the European business media, featuring in The Suddeutsche Zeitung, Der Spiegel, The Guardian, Independent, The Times, The Daily Telegraph and on the BBC, to name just a few!
Johnson King has been instrumental in raising our brand awareness in Europe, and explaining to organisations that it is possible to protect themselves against ever more sophisticated cyber attacks. We're now working with the agency to help spread the FireEye word further afield, both in the Benelux and the Nordics.
Sarah Woods, EMEA Marketing Director
I have no doubt that Johnson King really understands our business objectives and in doing so, has established itself as a valuable part of our marketing team. The account team has a good grasp of broad industry issues and, perhaps most importantly, how best to capitalise on the various media opportunities that these present. During the time that we have worked together, the impact of PR has really proven itself, with a significant rise in brand awareness.
The team’s strong relationships with key journalists also ensures that they deliver great PR results, often exceeding agreed targets. Their proactive issues development campaigns also do a good job of placing our experts at the forefront of industry commentary.
Johnson King is a trusted partner of our business. The team is a pleasure to work with and feels like a natural extension of our organisation.
Malcolm Skinner, Director, International Marketing, LogRhythm
From day one, Johnson King has been a valued RGB partner. As an extension of our corporate communications team in Europe, the JK team provides tremendous value. They consistently provide new ideas and move forward on established initiatives and critical tasks without prodding.
They came up to speed very quickly on our company and technology and provide content for our PR and social media programmes that is consistently of high quality and on message. They are an active participant in our marketing and PR efforts, always proposing new ideas to get our message out to our customers and target media.
I don’t know what I’d do without JK!
Catlin Walker, Director, Marketing Communications
Working with Johnson King provides Verne Global with exposure that goes way beyond traditional media and analyst relations.
We are a young, innovative and highly disruptive data centre company bullish in seeking recognition beyond usual key channels of trade and business media. Our current campaign has helped us achieve direct attention from international sustainability officials, green award nominations and wins that truly reflect what we a trying to achieve in the data centre industry.
With Johnson King, as our PR partner in Europe, we have broken the barriers of traditional outreach and secured recognition above our contemporaries in the marketplace.
Lisa Rhodes, Vice President of Marketing and Sales, Verne Global