Johnson King has exceeded my expectations since asking them to take the lead on ADC's wireless public relations efforts in EMEA.
Smart, aggressive and focused on creating a constant stream of media and analyst opportunities, their people - regardless of seniority or title - know how to produce results. What really sets them apart is their commitment to being our partner day in and day out. I take a lot of comfort in knowing that a day won't pass where they aren't watching the news without thinking about how ADC's technology might add more to the stories of the day.
As a company, we spend very little money on advertising and rely heavily on public relations to support our business growth strategies. Johnson King makes this marketing approach look very smart by keeping our brand, people and technology in front of market influencers and our customers on a routine basis.
Mike Smith, Director, Corporate CommunicationsWhat has always impressed me about Johnson King is everybody’s willingness to really engage with our companies and drive the PR campaigns forward in both a proactive and creative fashion.
Despite often having little to work with in terms of UK customers, Johnson King’s expertise in issues development and speculative pitching has ensured our companies still receive vital media coverage.
The results in each case have been excellent, with, for instance, companies featuring regularly in the UK national press – quite an achievement for firms that had practically no UK profile before working with Johnson King.
We’ve worked with Johnson King since 2000, and since then they’ve promoted companies across a diversity of technology sectors. The ongoing success of the various campaigns is testament to both JK’s in-depth expertise and can-do attitude.
Judi Blackmur, Senior Advisor, Enterprise Ireland
I know I can rely on Johnson King to deliver the quality and volume of coverage we need to help us drive momentum in the UK market. Not only is the team quick to respond to our changing needs, it also understands our business objectives.
In under a year of working together, we have seen the Freecom brand and awareness of our products grow in the UK. Johnson King has become a significant part of our marketing strategy, helping us create the necessary pull we need to increase sales in our key markets and expose us to new partnership opportunities.
Cas de Heus, EMEA marketing manager, FreecomMost PR agencies understand the press pretty well, and a few understand technology. What I find unique about Johnson King is that they combine a strong knowledge of the media with a good understanding of our technology, and can help us reformulate our story to make it appealing to the European media, and especially the British media, which is notoriously fickle and hard to please.
It takes genuine creativity and a real solid grounding in technology to work with a company on its story and recast it in a way that makes a genuine difference, and is also acceptable to the team at the company.
The Infinera team - up to and including the CEO - liked the new telling and framing of the Infinera story created by Johnson King when they first saw it - and that appreciation only grew when they saw the positive response it drew from the European media.
Jeff Ferry, Senior Director of Communications, Infinera